Beauty is in the eye of the beholder, or in some instances, the beer holder. Though anecdotal evidence has long suggested that after having one too many, standards for hookups decrease, researchers have done studies to clear up the question of beer goggles. Are beer goggles real? What happens to your brain or eyesight when you become intoxicated? Are people more attractive in drunk land? Or do we just become less inhibited and more likely to act on our impulse. This is the hard science behind beer goggles.