A steroid treatment. The family from Haltwhistle, Northcumberland, were prescribed a GP- steroid treatment that didn't work. As an attempt to help their baby, they also tried emollient creams and over-the-counter remedies, but nothing seemed to work.
For a year. For nearly a year, the family tried different creams and ointments to clear up Finlay's eczema but nothing seemed to cure his itchy skin. The baby even had to remain covered up to prevent him from scratching the red patches that were all over his body.
A desperate mom. Joy is a breastfeeding peer support worker and from that she decided to experiment with her breastmilk. Like any mom, she just wanted to help her baby feel better. So, she created an organic soap that was made out of her breastmilk.