The concept of paid fans to make you feel adored in public or paying people to be in attendance, even to protest something, is not new. Everybody wants to be known by somebody, if not in school then at work. Just being noticed can really make the difference in how a person feels about themselves. Rich people have money, but a lot of them are supremely unpopular for one reason or another. If you have the funds and want to draw attention to yourself, hiring an adoring fan (or several) is the way to go.