Baby Batman villain. The product itself is comfortable — or at least that was the intent of its design. It wraps around the baby's face not unlike a ski mask — or even Bane's mask from "The Dark Knight Rises." So, if nothing else, it could double as a clever Halloween costume. It's pink, but still.
Shushing them up. Is it really a great idea to keep a baby quiet? And more to that point, is it really helping your child through its development by consciously telling it that vocalizing is frowned upon? Crying is a natural part of development. It's how babies find their voice. A simple "shush" is one thing — but completely muffling them is another story.
Colic. There is also such a thing as "colic." Have you heard of it? If your baby is crying for what seems to be for no reason at all, there's a chance that he or she may have colic. But here's the thing, excessive as it may be, this is by no means a reason to shut them up. If anything, this is a cue for the parent to call the local pediatrician.