Not Food. In a statement the president of Coexistence of Animal Rights on Earth (CARE) Park So-Youn said that the pooch had been "abandoned, abused, and raised to be eaten before he was rescued.” The organization has released small toys that resemble Tori for the campaign that have the message “I’m Not Food” on them.
Awareness. The toys cost about $27, and a portion of the profits will help rescue dogs that have been abused or abandoned. While campaigning, President Moon promised to boost awareness of the rising number of abandoned animals in the country.
Conditions. Gus and his boyfriend, actor Matt Wilkas, went to a farm in a rural area in the country with the Humane Society International. Together they convinced a farmer to shut down his farm. The conditions at the farm were incredibly poor for the dogs.