According to a recent study, women are now cheating as much as, or even more than men do. Do men and women cheat for the same reasons? Generally speaking, no. Men tend to cheat to boost their own insecurity or strictly on the basis of sexual desire. Women often have a sense of unfulfillment based on the disparity between expectations versus reality. Women are still looking for Prince Charming, and men are still looking for someone who's even better in bed.